Alloy creates branding and website for Country Practice

About Country Practice

Country Practice based at Brogdale Farm in Faversham, is a centre that specialises in helping people improve their physical and emotional well-being.  This much-loved practice works with clients to offer therapies such as massages, facials, aromatherapy, reiki, hypnotherapy, reflexology and much, much more.

Brand new look

They asked Red Dog PR to help with their branding and a new website. Red Dog called in their Alloy partners SMS Creative Services and Beamtwenty3 to work with them on project.

The brief was to capture Country Practice’s caring and nurturing philosophy, their high levels of expertise and experience along with the Practice’s beautiful location in a simple, classic design.

The use of the green and lavender colours in the branding very effectively communicates the professionalism and warmth of Country Practice.  The logo design cleverly represents the feeling of leaves providing a nurturing and protective environment.  The client described the design as ‘beautiful’.

The importance of an effective website

Neil from Beamtwenty3 created a new website which is simple to navigate and very attractive to look at and Ima from Red Dog provided copy which helps represent a unique business and communicate a complicated offer.  The website was designed to perform well in search engine optimisation and make sure Country Practice is picked up in relevant internet searches.

It was important to us and the client that the photos we use on the website and in social media are not taken from stock photography, but genuinely reflect the service you receive at Country Practice.  To this end, Simon Shaw carried out a photo shoot on site, and took some fabulous images of the Country Practice team at work.  You’ll see many of these photos on the new website.

The client and the Alloy team are extremely happy with the result and would love you to take a look at the new Country Practice website here to see what you think.

Working with Country Practice

Red Dog PR has worked with Country Practice for a couple of years, supporting the team with their communications with existing customers as well as raising their profile amongst the wider community.  Red Dog has helped Country Practice focus on their key messages, which is tricky when the offer to the public is rather unusual and the benefits of using their services so broad.

Using a combination of blogs on topical issues to help share Country Practice’s knowledge and expertise with the public and social media activity to spread the word, Red Dog is proud to have helped this lovely business during challenging times.

To find about the range of services offered by Red Dog PR, take a look at our Work With Us website page.