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Alloy Marketing – Branding

Introduction

Welcome to Alloy Marketing's brand guidelines. Use this page to find out more about our brand and the best way to use it.


Logo

The logo can be used in full colour, grey scale or white.

Do's & Don'ts

Give the logo some space on the page and keep it legible.

Don't recolour the logo or use filters and effects.
Don't distort the logo from it original aspect ratio.


Colours

The main colours represents one of our services, as seen on the Home Page. These are mainly used for solid background colours. Headings and paragraph text can be switched between back or white depending on its background colour.

Marketing

Hex: #87bdb7
RGB: 135, 189, 183

Website Design

Hex: #74bbe8
RGB: 116, 187, 232

Photography

Hex: #d56468
RGB: 213, 100, 104

Graphic Design

Hex: #ee6f46
RGB: 238, 111, 70

Orange

Hex: #ee6f46
RGB: 238, 111, 70

Black

Hex: #242424
RGB: 36, 36, 36

White

Hex: #ffffff
RGB: 255, 255, 255


Typography - Montserrat

Montserrat is available on all platforms from the Google Fonts library.

Download

Montserrat Black 900 - Primary Heading

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
@?#!&©®


Montserrat Bold 700 - Sub Headings

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
@?#!&©®


Montserrat Regular 400 - Paragraph Text

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
1234567890
@?#!&©®


Photography

Where possible, source images taken by one of the team at Alloy. When using stock images, try to use images that reflect the professional and creative nature of Alloy and only feature people if it fits the context of the content. ie a scene of Faversham Market with people shopping is fine, but a team meeting with random people is not. No laptops & Lattes :o)

Unplash - Stock Photos
Google Drive - Team Photos

Avoid using Canva or any other stock library illustrations.


Best Practices & Implementation

To keep consistency with the Alloy brand identity, it's best to keep things simple, clear and minimal in design. For example using a simple 3 row grid we can layout our content in a 2 - 1 ratio that follows the rule of thirds.

The logo doesn't always need to be present, depending on the platform, for example on social media the logo and name is always at the top of a post, so you can leave it off, but for print material it's best practice to include it.