Welcome to Alloy Marketing's brand guidelines. Use this page to find out more about our brand and the best way to use it.
The logo can be used in full colour, grey scale or white.
Give the logo some space on the page and keep it legible.
Don't recolour the logo or use filters and effects.
Don't distort the logo from it original aspect ratio.
The main colours represents one of our services, as seen on the Home Page. These are mainly used for solid background colours. Headings and paragraph text can be switched between back or white depending on its background colour.
Marketing
Hex: #87bdb7
RGB: 135, 189, 183
Website Design
Hex: #74bbe8
RGB: 116, 187, 232
Photography
Hex: #d56468
RGB: 213, 100, 104
Graphic Design
Hex: #ee6f46
RGB: 238, 111, 70
Orange
Hex: #ee6f46
RGB: 238, 111, 70
Black
Hex: #242424
RGB: 36, 36, 36
White
Hex: #ffffff
RGB: 255, 255, 255
Montserrat is available on all platforms from the Google Fonts library.
Montserrat Regular 400 - Paragraph Text
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Where possible, source images taken by one of the team at Alloy. When using stock images, try to use images that reflect the professional and creative nature of Alloy and only feature people if it fits the context of the content. ie a scene of Faversham Market with people shopping is fine, but a team meeting with random people is not. No laptops & Lattes :o)
Avoid using Canva or any other stock library illustrations.
To keep consistency with the Alloy brand identity, it's best to keep things simple, clear and minimal in design. For example using a simple 3 row grid we can layout our content in a 2 - 1 ratio that follows the rule of thirds.
The logo doesn't always need to be present, depending on the platform, for example on social media the logo and name is always at the top of a post, so you can leave it off, but for print material it's best practice to include it.